Paid social services for planet-friendly businesses.

I’ve worked with Jenni for the past four years, and during that time she’s been instrumental in growing my business from a start-up into a multi six-figure brand. Jenni quickly became a core part of my tiny team, always going above and beyond to support the wider vision, not just the Meta ads themselves.

Jenni is incredibly dedicated and thoughtful in how she works, balancing what will work for Meta, whilst keeping the brand’s best interests at heart. She’s always focused on getting the most from the ad spend, and genuinely treating the money as if it were her own, which is rare and built a huge amount of trust.

Any brand would be incredibly lucky to have Jenni on board. She’s great to collaborate with, brilliant to bounce ideas off, and incredibly generous with her time. She genuinely wants what is best for your brand, and you can have complete trust and faith in her.

Katie Sheehan – Loft & Daughter

Jenni has been fantastic to work with. Over a two-month period, her support with social advertising has helped us recruit more than 50 new volunteers to COOK, SHARE and CARE. She’s approachable, responsive and genuinely gets it - quickly capturing the ethos and energy of our work and translating that into ads that really resonated. For a small charity like Food Friends, the impact has been huge. We couldn’t be happier with the results and can’t wait to continue working together to reach more people, welcome more volunteers, and reduce loneliness and isolation across our communities.

Anna Mantell, Food Friends

I had been looking for a paid social freelancer for some time when Jenni was recommended to me. This person needed to formulate strategy with me, write creative copy and carry out technical implementation; all of which Jenni does with incredible attention to detail. Jenni is results driven and fixated on ensuring we get the most from our paid social budget, even when the ROAS is hard to measure. Nothing is too much trouble and I would not hesitate to recommend Planet B to anyone looking to explore the possibilities of paid social.

Macknade

Working with Jenni on developing our Facebook/ Insta ads strategy has been one the of best things we could have done to grow our business. She has been incredible in understanding our brand and goals, creating and implementing an ads strategy within our budget, and walking us through what is a pretty complicated process. I had already tried to run my own Facebook Ads, but found it so incredibly complicated and time-consuming, and I was just wasting money trying random targeting, with little return – I knew we needed a real expert to help us, and we’re so glad we found Jenni. You can tell she really knows her stuff, and is constantly tweaking, testing, and improving all aspects of our campaigns to get the best returns. We have already had great results and return on ad spend,  and both Jenni and using Ads have exceeded our expectations! We can’t wait to keep growing our business with her help!

Pickle London

Jenni’s power hour was really insightful and I gained a much better understanding of ad campaigns from audiences to budgets. For me, I want to understand the ins-and-outs before committing to a marketing strategy and the power hour did just that. I quickly appreciated that there is much more to it and an expert, such as Jenni, would be a huge asset to any business looking to increase their following and conversions via social media. Jenni was honest, very approachable and specialises in eco businesses which I love.

The Kind Store

I recently had a fantastic power hour with Jenni. For our first session we focused on growing the brand organically. She has given me some invaluable tips and tools and was so generous with her time. I am already looking forward to our next session. There is so much to learn and Jenni breaks it all down to make it seem less daunting.

Sheenagh Berry, Green Island

Working with Jenni is always an absolute pleasure. I look forward to our sessions together as she makes the process stress-free and fun – as well as being hugely productive! Not only does she bring a wealth of knowledge, she is also incredibly intuitive to the needs of clients and their brands. She helped us to identify our brand message, then starting from scratch, worked with us to create a cohesive social media strategy that would seamlessly integrate with all areas of our business, from marketing to the content on our website. But Jenni isn’t just good at strategy. She’s also an excellent copywriter, as well as having an incredible eye and natural flair for design. She created a strong visual identity for our Instagram, advising on photography and commissioning photographers to create a bank of bespoke social media content that we have been able to use across PR, marketing and on our website. Jenni’s approach is also totally refreshing and I can’t recommend her highly enough. Our brand has really benefited from her energy and expertise.

Frances Prescott

I have just had the most amazing Power Hour with Jenni. I have learnt so much in just one hour and have received some wonderful advice and tips that I am looking forward to put into practice. I love how Jenni thinks outside the box and tailors it to your business making the session really valuable and unique.

Millie, Edge & Co.

I have just had the most down-to-earth, informative Power Hour with Jenni. I learned how targeted ad campaigns really can work for small and ethical businesses.

Jenny, Dark Horse Ornament