Margo Selby

Implemented (Meta) Facebook & Instagram strategy and achieved an average Return on Ad Spend of x 8.50 (£8.50 back for every £1 spent).  

I have been working with Margo Selby to increase e-commerce revenue since June 2019.

The brand had not run any Conversion campaigns on Facebook or Instagram previously.

I created audience avatars, implemented full Pixel tracking, drove traffic to ‘season’ the Pixel with data, implemented a testing strategy for targeting & ad-creative.

I have since refined our approach to deliver an average ROAS of x 8.50.

We continue to work together as a partnership to plan profitable campaigns for the future.