Facebook and Instagram Ads

What do I promise?

I am a trained Facebook & Instagram Ad strategist. This means I don’t just set up generic Ads for you. Together we look at your business model, customer, e-commerce platform & overall marketing strategy & I then design bespoke campaigns that will convert existing and new customers. These can be ongoing, or based around specific time of year.

I promise to communicate your brand & message authentically. To constantly monitor campaigns and re-strategise if necessary, and to keep you up to date with results. And to spend your budget wisely, as if it were my own.

What do I not promise?

To immediately get you a high return. This is completely possible – I have consistently achieved a target ROAS for my clients. But depending on the product, pricing & positioning it can take a period of testing before financial results start to roll in. What advertising budget is needed? There’s no set rule, but as a guideline Engagement campaigns can be run on as little as £150-£300 a month ad spend. Conversion campaigns (most likely to generate sales) will need a minimum of £600 a month (to allow for testing of 2 x audiences at any one time), and £750 to be able to run very simple retargeting. A higher budget (1,000 – £1500) will help us find out key information more quickly, so it’s worth investing at the start, and later it gives options to scale campaigns that have a good ROAS.

Let’s talk!

The next step is to book in for a free discovery call and I can talk you through more detail, as well as making sure I think Facebook advertising is right for you.
Fees for Facebook & Instagram advertising strategy and management are between £500 - £1500 a month (depending on scope and ad) budget and we work together for an initial 3 months before looking to renew.