Margo Selby - Pinterest

‘Set up Pinterest Ads account & designed strategy for a shorterm campaign - delivering a ROAS of x 7.38’

After successfully running Facebook & Instagram ads for Margo Selby for 2 years, the overall goals of the business changed, so we switched some ad spend to Pinterest to test out the platform for higher ticket items.

I set up the Ad account & created a strategy based upon a minimum budget. We ran a combination of Traffic and Conversion campaign types. Visits to Shopify from Pinterest increased by 14,000% (June 22 - Jan 23) and the ROAS from our Conversion campaign was x 7.38.