Pinterest : Organic & Advertising

Why should you be considering Pinterest for your business?

With 416 million monthly users (& 46% year on year growth) the platform is clearly on the rise.

But more than this, there are 3 key reasons to consider Pinterest in 2021.

1) It’s the 3rd largest Search Engine (after Google and You Tube) and it typically attracts higher-income users.

2) People are actively looking for ideas & Products. Unlike Facebook or Instagram, you are not interrupting user’s social networking. They are there to discover solutions and purchase!

3) 83% of people make a purchase! This backs up the above, what’s more 50% of people purchased from a Promoted Pin (Ad) so paid content performs well and isn’t as disruptive on other platforms.

The importance of timing & strategy

However, it’s not just pinning nice images.

You need a careful strategy (people search ahead on Pinterest and it’s not uncommon to start pinning Christmas in July!), regular pinning (at least 5 x times a day) and relevant search-terms on all your bio’s, boards and pin descriptions.

Paid campaigns need to be carefully targeted, content and search terms tested, and once again, timed to perfection.