Macknade
‘Brand-awareness strategy for 2 x physical stores and developed E-Com for the brand. Our first campaign (with little Pixel data) achieved a ROAS of x 4.94’
Macknade Fine Foods is a mutli-faceted Kent based business with several outlets & revenue streams. They are known for local produce and are passionate about sustainability. Being a Kent local, I was over the moon to work on them developing their Facebook & Instagram advertising.
We initially worked on local messaging, audience targeting, and campaign structure, with a testing strategy for creative and copy.
I then designed an E-com campaign to sell food-hampers over Q4 and into Christmas – which resulted in a ROAS of x £4.94 (from scratch, we had no proven wider audiences and little Pixel data to work from).
I’m looking forward to working with Macknade in an ongoing capacity in 2021.
Client Testimonial
I had been looking for a paid social freelancer for some time when Jenni was recommended to me. This person needed to formulate strategy with me, write creative copy and carry out technical implementation; all of which Jenni does with incredible attention to detail.
Jenni is results driven and fixated on ensuring we get the most from our paid social budget, even when the ROAS is hard to measure. Nothing is too much trouble and I would not hesitate to recommend Planet B to anyone looking to explore the possibilities of paid social.