The Kind Store
‘Ran a plastic-free campaign on Facebook & Instagram (ROAS x 7.68), and created an organic and paid Pinterest strategy (ROAS x 16.48) ’
I started working with The Kind Store, a small e-comm business specializing in vegan and plastic-free goods, in June 2020.
They had never advertised before, and wanted to carry 2 x test campaigns on Facebook/Instagram and Pinterest.
For Facebook/Instagram we focussed on Plastic-Free July to sell bundles (so we could increase the average order value) and achieved an overall ROAS of £7.68 on a small Ad spend.
In Q4 I created an organic Pinterest strategy (which I also managed) to kickstart their account, followed by an ad campaign to launch thier new gift boxes.
Organic Pinterest Impressions increased by +53%, Engagements by +26% and web referrals by +1.11%.
The Pinterest ad campaign generated x 92 purchases and a ROAS of 16.48.
Client testimonial
Jenni’s power hour was really insightful and I gained a much better understanding of ad campaigns from audiences to budgets. For me, I want to understand the ins-and-outs before committing to a marketing strategy and the power hour did just that.
I quickly appreciated that there is much more to it and an expert, such as Jenni, would be a huge asset to any business looking to increase their following and conversions via social media. Jenni was honest, very approachable and specialises in eco businesses which I love.